Wes Anderson has a knack for commercials

news via Fast Company - co-design in Design

In 1924, luxury brand Montblanc launched its (ahem) signature product, the Meisterstück fountain pen. Now, the brand is celebrating, in the best way possible, by enlisting Wes Anderson to direct its newest commercial. Why is this the best way possible to celebrate the centenary of a pen whose name translates to Masterpiece? Because anyone who could or would want to pay $500 for a pen is someone who pays attention to details. And there may be no more detail-oriented director than...

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