‘The heart of our business’: How Ben’s Original’s Mississippi employees helped shape its rebrand

And how the brand gave back to one of its most important communities. In the Mississippi delta sits the town of Greenville. Dubbed “Queen of the Delta,” Greenville is known for its complex history, blues music and hot tamales. It’s also home to the Ben’s Original rice plant. Since 1977, this division of Mars Food […] The post ‘The heart of our business’: How Ben’s Original’s Mississippi employees helped shape its rebrand appeared first on PR Daily....