Internet Marketing Director
Position: Director of Internet Marketing
Industry: Automotive Mega-Dealership
Location: Dallas, Texas
The Director of Internet Marketing will be a key leader within the Customer Marketing team, reporting to the COO and IT Director. He/she will manage the planning, strategy and team responsible for acquiring and re-engaging profitable new and existing customers across all Internet Marketing channels, including online media, paid and natural search, affiliate channels, and emerging channels such as video and social media.
Responsibilities:
Develop marketing strategies to efficiently drive new customer acquisition through multiple online media channels
Build and communicate business targets and forecasts for online channel investments across key product lines and measure performance against those forecasts
Drive quarterly planning process for all online channels to support product line goals
Identify and develop business cases to test new channels and opportunities
Deeply understand the ROI of our investments and the opportunities to scale across customers and channels
Develop strategies to move customers more effectively through consideration and purchase funnels through media and on-site
Build awareness, interest and trial of key Dealership product lines through development of effective online creative and messaging strategies
Monitor all media investments to budget and efficiency goals.
Collaborate closely with colleagues to optimize conversion of site visitors/registrants to customers through an integrated promotional and messaging strategy as well as cohesive customer experience
Recruit, develop and retain a talented team responsible for managing these channels.
Key Skills and Experiences:
5+ years of consumer marketing experience; 4+ years of e-commerce/online marketing experience including creating, launching and measuring Internet Marketing programs through Internet marketing channels including SEM/SEO, Performance Media, Display, Affiliates and Social Media Advertising
Ability to develop plans and make cases for key investments, resources and tests
Industry knowledge of core media technologies such as ad servers, optimization platforms, targeting technologies as well as the ad network and exchanges landscape
Demonstrated leadership experience and strong executive presence; outstanding written and oral communication skills
Strong analytic skills and exceptional attention to detail; knowledge of segmentation, testing and measurement techniques
Proven track record of managing high performing teams, large budgets and external partners
Ability to thrive in a fast-paced, matrixed environment
Proactive, energetic, self-starter looking to have a significant impact on business success
Passion for the Automotive customer and meeting their purchase needs through the internet
MBA preferred
