Director, Hotel Search Engine Optimization

Director, Hotel Search Engine Optimization

Director, Hotel Search Engine Optimization
Job ID:
77170
Location: Texas--Dallas

Full/Part Time:
Full-Time



Regular/Temporary:
Regular



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Job Summary
The Director, Hotel Search Engine Optimization will create, promote and manage the delivery of Natural and Local Search activities to benefit the delivery of eCommerce Services to Hilton Worldwide hotels; including but not limited to on- and off- page SEO, meta content, link building, directory and local listings, leveraging social media for link building and the identification of new opportunities to improve natural rank, traffic and website conversion.

The Search Engine Optimization Director is responsible for increasing natural and local search engine revenue, growing hotel in-market awareness and enhancing the overall website experience of Hilton Worldwide hotels to improve conversion from search engines. In addition, the Director will be responsible for growing the relationship with key internal and external partners (i.e. Google, Yahoo) and spreading knowledge of current SEO trends to team members to ensure our SEO efforts lead the hospitality industry.

The Search Engine Optimization Director will be responsible for creating, developing and managing a team of SEO managers and analysts in the day-to-day, proactive identification of SEO needs and developing solutions to fulfill those needs.

The Director will partner with Hotel Content, Web Development, Demand Generation, Customer Marketing, and Brands to drive recommendations for site architecture, navigation, and creative to drive improvements in website SEO.
Basic Qualifications
. Four (4) year college degree
. Seven (7) or more years of prior experience
. Four (4) or more years of Website/ Search Engine Optimization experience with demonstrated success
. Three (3) or more years previous management experience
. Two (2) or more years of experience analyzing data and presenting the findings to internal and/or external customers
. Two (2) or more years experience maintaining internal or external customer relationships and satisfaction
. A minimum of one (1) year successful professional experience using Microsoft Word, Excel, PowerPoint and Outlook
. Ability to travel as required
Preferred Qualifications
. Advanced degree
. Hospitality experience
Additional Information
In order to apply to this position, you must be legally authorized to work in the United States; Hilton Worldwide will not be providing visa sponsorship for this position. You must also be able to communicate effectively in English, both verbally and in writing.
A World of Opportunities
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,800 hotels and timeshare properties, with 630,000 rooms in 88 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit for more information and connect with Hilton Worldwide at and />Proud Part of Hilton Worldwide
Hilton Worldwide houses its Global Distribution Center in Dallas, Texas. Located in the Providence Towers Building in Far North Dallas, great opportunities can be found in our corporate hub for our Revenue Management, Commercial Marketing, Group Sales and Online Services functions.
EOE/AA






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