Why Keywords Are a Must on Your Resume

John Krautzel
Posted by in Career Advice


The process of applying for a job continues to evolve as technology expands. If you're about to embark on a job hunt, take some time to make sure your application materials aren't out of date. If you aren't familiar with the importance of resume keywords, it's best to tweak your document a bit. If you don't, you could be costing yourself a shot at your dream job.

The biggest reason why resume keywords are so important is because many companies use applicant tracking software, or computerized systems of organizing candidates for employment. These software programs allow recruiters to spend less time going through the hundreds — sometimes thousands — of applications they may receive for just one posted job. While this is great for recruiters, it can hurt you as a job seeker if you are unaware of how such programs work.

It's not always possible for an HR department to review every single resume, especially when thousands of candidates apply for one job. When applicant tracking software is active, it runs a computerized scan of each application, highlighting those that include certain resume keywords related to the job. If your application doesn't include these words, your document might never even be seen by human eyes.

How do you know which resume keywords to include? It's best to search for key terms in the job description. If the job ad listed preferred qualities or skills, circle some of the skills mentioned, and use them in your application, resume and cover letter. The job title is also a good key term to add.

If the listing for the job was brief, you may only have a few words circled. It never hurts to call or email the company's HR department and ask if a detailed job description is available. If you can get your hands on one,you're more likely to find a number of potential resume keywords.

Even if you're applying for a smaller company that might not use applicant tracking software, there's still value to using job-related keywords in your resume. If a human scans your resume instead of a computer, make sure he sees words or phrases from the job description. Include action verbs in your resume when describing how these words relate to your strengths and make you an ideal candidate.

The resume keywords you use should work into your resume seamlessly. Try including them in a list of skills near the top and again in the detailed bullets under your past employment experiences. You may have to tweak your resume for each position you apply for, but doing so can greatly increase your chances of landing an interview.

Even a polished, professional resume can get lost in the pile if it lacks resume keywords. Take a look at your resume today. Just a few minutes — and a few words — can make a huge difference.


Photo courtesy of phasinphoto at FreeDigitalPhotos.net

 

Comment

Become a member to take advantage of more features, like commenting and voting.

  • Tameca Miles
    Tameca Miles

    Thank you for that. Before you get to the people, you have to get through software first. #GotIt

  • LINDA R.
    LINDA R.

    Good info

  • James  N.
    James N.

    Thank you for the opportunity

  • Nancy Anderson
    Nancy Anderson

    @Antonio you are absolutely right - ATS which is applicant tracking software. HR departments had to find something to use as they were inundated with resumes. So yes it is important to include keywords in your resume and cover letter in order to get your information seen by HR or the hiring manager. Then, once you get in for an interview, sell yourself! Best of luck.

  • Antonio Mangulabnan
    Antonio Mangulabnan

    Because HR departments use specialized software to filter out resumes which 99% are online forms that are filled out on the company website. I have found that utilizing the keywords are essential for you to get your face to face interview with the hiring manager.

  • M Sa
    M Sa

    I've recently updated my resume and found the power of Resume Keywording. It's absolutely necessary to break through the software and get eyes on your resume.

  • Michael A.
    Michael A.

    Good advice

Jobs to Watch