Keeping Customer Service Simple

John Krautzel
Posted by in Customer Service


 

Complex customer service policies confuse consumers and frustrate the professionals tasked with resolving customer service issues. Although you may not have control over the policies set by your employer, you can use these customer service tips to keep things simple and satisfy customers on a consistent basis.

 

One of the best customer service tips is to make customers feel appreciated. Paying attention to small details will make it easier to convince customers that you have their best interests at heart. Always follow up with customers, whether you are returning phone calls or responding to email messages. Keeping good records is another important aspect of focusing on the details. If you take notes during each meeting or phone call, you will always have important information at hand during future communications. Another simple customer service tip is to deliver more than you promise your customers. If you make big promises and fail to deliver, you could drive people right to one of your company's competitors.

 

In "Being Prepared to Go Above and Beyond," Jeffrey T. McCormack says basic customer service is no longer enough to keep customers happy. He gives several customer service tips for going above and beyond what is required in the service industry. One of those customer service tips is to call customers personally to let them know when they can expect their orders to arrive. He also recommends calling customers to let them know if their order statutes have changed. If there is a delay, a simple way to keep the customer happy would be to offer a discount or send a personal note with an apology. How you handle this situation will depend on your employer's policies, but you should always keep the customer updated about any holdups or difficulties filling their orders. This basic tip should be in the customer service guide of every company because it can prevent lost sales.

 

If you are a company leader, you still have an important role to play in keeping customer service simple. Your role goes beyond following basic customer service tips and extends into making policies that make it easy for your customer service staff to get great results. As a leader, you must also be able to convince your team members that they need to make customer service a top priority. Giving each team member a list of customer service tips is not enough to convince them that good service is necessary. Instead, you must help your team members understand what better customer service means for your company. A good leader will also help team members put themselves in the customers' shoes so that they can give better service. As a company leader, you may also be able to contribute valuable information to the customer service guide that team members will follow.

 

Keeping customer service simple is about understanding what the customer wants at every step of the sales process. By following these customer service tips, you can gain an understanding of your customers' needs and consistently fill those needs with your company's products and services. Keeping customer service simple can also make it easier to give customers what they want.

 

(Photo courtesy of freedigitalphotos.net)

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